MARK UYEMURA
markuyemura@gmail.com
(714) 990-3776
www.linkedin.com/in/markuyemura/
www.markuyemura.com
Resume PDF
SKILLS
- Prototyping
- Usability Testing
- Content Management
- User Interface
- User Research & Persona creation
- App & Web User Flow
- Analytics
- Wireframing
- Project Management
- Website Implementation
APPLICATIONS
- Adobe Creative Suite (Illustrator, Photoshop, InDesign Dreamweaver)
- Wireframing & Prototyping (Adobe XD,InVision, Sketch, Balsamic, Axure)
- Content Management (WordPress, Onset, WooCommerce)
- Analytics (Google Analytics, Adobe Analytics)
EDUCATION
- California State University, Fullerton, School of Professional Development
Certificate in User Experience and Customer-Centered Design > 2017- Introduction to UX and UX Research
- Analysis and Planning for User-Centered Design
- User-centered Design for Web and Mobile Interfaces
- Prototyping User-Centered Design Solutions
- Concepts and Practices in Usability Testing
- Selling Customer Experiences
- North Orange County Community College District
- Certificate in Project Management > 2013
- University of California, Irvine, Extension
- Art & Graphic Design classes > 2002
- California State University, Long Beach, School of Continuing & Professional Education
- Certificate in Digital Multimedia > 1999
- California State University, Fullerton, School of Communications
- Bachelor of Arts, Communications > 1993
EXPERIENCE
Freelance UX/Web/Print Designer> 2017- Present
Define, design and implement websites guided by user and stakeholder input.
Duties and responsibilities
- Meet regularly with stakeholders, aligning business goals and user needs. Explain each step of the process to client.
- Conduct user research to identify user needs and pain points.
- Define research goals
- Create comparative analysis
- Use various qualitative and quantitative methods depending on requirements and goals
- Analyze and interpret data to develop user insights and identify pain points.
- Create designs that solve user problems and create a positive experience.
- Help client with selecting website hosting and domain registration
- Wireframing and prototyping
- Create draft designs on Adobe XD, Sketch and InVision
- Choose fonts, color palette, create
- Test designs with users and iterate design.
- Implement website
- Install and setup WordPress, themes, settings
- Design pages based on final prototype
- Organize and gather content
- Proof content
- Setup analytics
- Train client if necessary
- Troubleshoot and optimize
- Test website speed and optimize pages
- Test hosting if suspected of being a bottleneck and provide recommendations for enhanced hosting.
- Register website and business in Google.
- Maintain website and content after launch.
- Design logos and print collateral using InDesign and Illustrator
Freedom Communications > Product Manager, Interactive Development > 2015- 2016
Media company with television, magazines and newspaper properties.
Duties and responsibilities
- Responsible for creating and maintaining all public-facing web sites and apps.
- Developed requirements with stakeholders, and created requirement specifications for designers and developers.
- Designed wireframes and low-fidelity prototypes based off the business requirements. Worked with designers to create high-fidelity mockups.
- Created project plans and maintained and prioritized project pipeline.
- Managed internal and offshore web development teams to implement projects.
- Managed web development projects with developers and stakeholders.
- Maintained and improved the company’s CMS (Onset).
- Maintained and evaluated third-party vendors and suppliers.
Key accomplishments
- Increased communication and cooperation between sales, content, marketing and circulation departments by creating regular meetings so they understood how their part fit into the larger interactive strategy.
- Streamlined entire design and development process from concept to launch, eliminating unnecessary steps, approvals and paperwork.
- Prototyped many content-driven microsites for coverage on the L.A. Angels and Disneyland.
- Helped manage the redesign of the flagship website, www.ocregister.com.
Freedom Communications > I.T. Product Manager, Digital Products > 2012-2015
Duties and responsibilities
- Met with division stakeholders to understand business requirements for new projects.
- Created technical requirements for engineers and developers, and worked directly within the technical team to guide project.
- Wire framed early versions of products, and sold these concepts to management.
- Created product roadmaps for various sales, marketing and content web products.
- Managed outside technology vendors.
Key accomplishments
- Implemented new content distribution channels, including YouTube channels, Facebook comments and Pages, and Twitter integration.
- Prototyped and created the flow for a hard paywall system to encourage online subscriptions for web and mobile web sites.
- Helped launch new real estate and automotive sales sites.
The Orange County Register > Team Leader, Web Tools and Training > 2007- 2012
Largest newspaper and media website (www.ocregister.com) for the Orange County, California market.
Duties and responsibilities
- CMS administrator charged with continuously improving workflow, efficiency and features
- Researched and evaluated technology as a dissemination vehicle for journalists.
- Wire framed new designs for content templates on ocregister.com.
- Created page flow from home to top-level section fronts to article pages.
- Evaluated content quality from outside companies and freelancers.
- Coded HTML and CSS.
- Training on all web tools, including WordPress, Dreamweaver and Photoshop.
Key accomplishments
- Trained hundreds of journalists and editors on online publishing and communications.
- Helped the newsroom journalist’s transition to web first model, posting news several times a day.
- Introduced analytics to content team to track user usage patterns.