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  • Prototyping
  • Usability Testing
  • Content Management
  • User Interface
  • User Research & Persona creation
  • App & Web User Flow
  • Analytics
  • Wireframing
  • Project Management
  • Website Implementation


  • Adobe Creative Suite (Illustrator, Photoshop, InDesign Dreamweaver)
  • Wireframing & Prototyping (Adobe XD,InVision, Sketch, Balsamic, Axure)
  • Content Management (WordPress, Onset, WooCommerce)
  • Analytics (Google Analytics, Adobe Analytics)


  • California State University, Fullerton, School of Professional Development
    Certificate in User Experience and Customer-Centered Design > 2017
    • Introduction to UX and UX Research
    • Analysis and Planning for User-Centered Design
    • User-centered Design for Web and Mobile Interfaces
    • Prototyping User-Centered Design Solutions
    • Concepts and Practices in Usability Testing
    • Selling Customer Experiences
  • North Orange County Community College District
    • Certificate in Project Management > 2013
  • University of California, Irvine, Extension
    • Art & Graphic Design classes > 2002
  • California State University, Long Beach, School of Continuing & Professional Education
    • Certificate in Digital Multimedia > 1999
  • California State University, Fullerton, School of Communications
    • Bachelor of Arts, Communications > 1993


Freelance UX/Web/Print Designer> 2017- Present
Define, design and implement websites guided by user and stakeholder input.

Duties and responsibilities

  • Meet regularly with stakeholders, aligning business goals and user needs. Explain each step of the process to client.
  • Conduct user research to identify user needs and pain points.
    • Define research goals
    • Create comparative analysis
    • Use various qualitative and quantitative methods depending on requirements and goals
    • Analyze and interpret data to develop user insights and identify pain points.
    • Create designs that solve user problems and create a positive experience.
  • Help client with selecting website hosting and domain registration
  • Wireframing and prototyping
    • Create draft designs on Adobe XD, Sketch and InVision
    • Choose fonts, color palette, create
    • Test designs with users and iterate design.
  • Implement website
    • Install and setup WordPress, themes, settings
    • Design pages based on final prototype
    • Organize and gather content
    • Proof content
    • Setup analytics
    • Train client if necessary
  • Troubleshoot and optimize
    • Test website speed and optimize pages
    • Test hosting if suspected of being a bottleneck and provide recommendations for enhanced hosting.
  • Register website and business in Google.
  • Maintain website and content after launch.
  • Design logos and print collateral using InDesign and Illustrator

Freedom Communications > Product Manager, Interactive Development2015- 2016
Media company with television, magazines and newspaper properties.

Duties and responsibilities

  • Responsible for creating and maintaining all public-facing web sites and apps.
  • Developed requirements with stakeholders, and created requirement specifications for designers and developers.
  • Designed wireframes and low-fidelity prototypes based off the business requirements. Worked with designers to create high-fidelity mockups.
  • Created project plans and maintained and prioritized project pipeline.
  • Managed internal and offshore web development teams to implement projects.
  • Managed web development projects with developers and stakeholders.
  • Maintained and improved the company’s CMS (Onset).
  • Maintained and evaluated third-party vendors and suppliers.

Key accomplishments

  • Increased communication and cooperation between sales, content, marketing and circulation departments by creating regular meetings so they understood how their part fit into the larger interactive strategy.
  • Streamlined entire design and development process from concept to launch, eliminating unnecessary steps, approvals and paperwork.
  • Prototyped many content-driven microsites for coverage on the L.A. Angels and Disneyland.
  • Helped manage the redesign of the flagship website,

Freedom Communications > I.T. Product Manager, Digital Products > 2012-2015

Duties and responsibilities

  • Met with division stakeholders to understand business requirements for new projects.
  • Created technical requirements for engineers and developers, and worked directly within the technical team to guide project.
  • Wire framed early versions of products, and sold these concepts to management.
  • Created product roadmaps for various sales, marketing and content web products.
  • Managed outside technology vendors.

Key accomplishments

  • Implemented new content distribution channels, including YouTube channels, Facebook comments and Pages, and Twitter integration.
  • Prototyped and created the flow for a hard paywall system to encourage online subscriptions for web and mobile web sites.
  • Helped launch new real estate and automotive sales sites.

The Orange County Register > Team Leader, Web Tools and Training > 2007- 2012
Largest newspaper and media website (   for the Orange County, California market.

Duties and responsibilities

  • CMS administrator charged with continuously improving workflow, efficiency and features
  • Researched and evaluated technology as a dissemination vehicle for journalists.
  • Wire framed new designs for content templates on
  • Created page flow from home to top-level section fronts to article pages.
  • Evaluated content quality from outside companies and freelancers.
  • Coded HTML and CSS.
  • Training on all web tools, including WordPress, Dreamweaver and Photoshop.

Key accomplishments

    • Trained hundreds of journalists and editors on online publishing and communications.
    • Helped the newsroom journalist’s transition to web first model, posting news several times a day.
    • Introduced analytics to content team to track user usage patterns.